When I first was approached by De Heus to represent them in China by a company called Wellhope, I straight away start searching on internet for more information. I just knew that they were in Shenyang one of the bigger ones in North East China.
They had an own website! That was good. They had even an English website. That was even better! I read a lot of positive things: “young people”, “fastest growing”, “most famous brand in China”, “goal to become top feed supplier in the world” etc. Impressive, but everybody can write this. I was still a bit sceptical after 8 years in China. So I asked my friends in the business, without a single exception they confirmed what was on the Wellhope website. Their reactions varied “excellent company”, “they have got vision”, I believe in them”, to “dangerous for CP”. Whow, that is promising, I’m going to be part of it. I got exited, but had to wait until the official signing at 20 October last year. Just before that day I met the first time with Wellhope. During VIV in Beijing I met Dr. Shao Chairman Jin. In the short time I spoke to them they deeply impressed me confirmed all information I had collected before.
My first trip to Shenyang was during the signing ceremony at 20 October. A lot of new faces, a lot of good experiences. A beautiful new office, brand new feed mills, last but least the overwhelming party. This would be absolutely unthinkable in Holland.
After that I went in November 3 weeks with a few persons of Wellhope to The Netherlands learned to know them in person. I started to feel at home with Wellhope.
Finally in December we moved to Beijing I got a desk in the office there. that moment I felt like a real member of the Wellhope family, talking together, eating together of course working together.
Although last year it was easy in the feed industry in China, Wellhope was still able to grow, as most of our competitors had lots of difficulties to maintain their positive numbers secure their market shares. This says something about the attitude of Wellhope, market strategies quality of the feed.
China is in a stage of development of animal husbandry feed industry similar as that what took place some 10-20 years ago in The Netherlands. Therefore it is a very wise decision to share the knowledge of how we experienced this change to take advantage to be one step ahead of our friends in the same business. I’m sure we can together handle this change much easier give our customers only good feed but also good service advice about more than only feed.
According “Feed International” the combination Wellhope-De Heus is already in the top 15 of biggest feed producers in the world. when we can reach the targets for this year we will pass to the top 10 of ’s world biggest feed companies. I’m very proud to be one of the persons to strive for this goal.
Together with the Wellhope De Heus family up to top 10 in the world!
[譯文]禾豐是De Heus公司在中國的合作伙伴，我僅僅知道它創立于沈陽，是中國東北大型飼料企業集團之一，因此在當剛剛得知將受De Heus公司委派，擔任其駐禾豐的代表時，我上網查找了禾豐公司的詳細資料。
他們有自己的網站，太棒了！更令人興奮的是他們還有自己的英文網站。我從中了解了很多禾豐的優勢，“有年輕而充滿活力的員工”、“企業高速發展”、“ ”、“要成為世界頂 級飼料供應商”等等，這些都令我印象深刻，但是冠冕堂皇的話人人都會說，有八年在中國工作和生活經驗的我仍然對禾豐心存疑問。于是我向一些業界朋友詢問禾豐的情況，他們無一例外地對其表示了充分肯定。在他們心目中“這是一家優秀企業”，“禾豐已經取得了令人矚目的成績”，“我信任他們”，“禾豐已成為外資企業強有力的競爭對手”等等。哇，這真是一個極具潛力的企業，我為即將成為它的一份子而無比興奮，于是滿懷期待地盼望2006年10月20日的合資簽約儀式盡早到來。而就在簽約儀式前夕，在北京舉行的VIV會議上，我終于有幸結識了金衛東董事長和邵彩梅博士，雖然只是短暫的交流，我卻深深地為他們所折服，更加證實了禾豐網站和業界朋友對禾豐評價的真實性。
2006年10月20日的簽約儀式如期舉行，作為參加者我第一次來到沈陽。沈陽之行，讓我看到了許多新鮮的面孔，也豐富了我的閱歷。嶄新的總部辦公大樓、雄偉的沈陽禾豐新工廠和精彩紛呈的晚會節目，所有這些都令人贊嘆不已，而這在荷蘭幾乎是難以置信的。
11月份，我與禾豐的幾位技術負責人在荷蘭進行了為期3周的技術交流，這段時間的接觸，使我對禾豐及他們個人有了更深層次的了解，也對禾豐開始有了家一樣的感覺。
12月份，我們回到了北京，在禾豐的北京總部，我有了屬于自己的辦公室，從那一刻開始，我覺得自己真正成為了禾豐大家庭中的一員，我與他們一同工作，真誠交流，共享美食……
去年中國飼料業的總體形勢不是很好，可是當我們的許多同行面對既定目標的達成和保持自己市場份額焦頭爛額、愁眉不展的時候，禾豐仍保持了良好的增長勢頭。這恰恰肯定了禾豐的經營理念、市場戰略和產品質量的更勝一籌。
中國的畜牧飼料業正處于快速發展時期，這與10年、20年前的荷蘭畜牧業情況比較相似。因此禾豐集團決定與De Heus公司合資是非常英明的決策，它能為禾豐帶來De Heus公司的技術和經驗，并將其轉化成優勢進而超越競爭對手。我很肯定，通過共同努力，我們一定會順利適應合資所帶來的變化，不僅為客戶提供優質的產品，更為他們帶來全面的技術服務和解決問題的方案。
根據《國際飼料》所載的行業信息，我們可以得出結論，禾豐與De Heus公司聯合而成的合資企業已名列世界15大飼料供應商之一，如果今年我們能達成既定目標，我們將成為世界前10名的飼料供應商。我非常驕傲能成為這一目標的奮斗者之一。
